Magic Valley Electric Cooperative (MVEC) is a not-for-profit electric utility serving over 21,000 members in Texas. The cooperative is headquartered in Mercedes, and it serves parts of seven counties in the Rio Grande Valley. MVEC's operations in Texas include distribution and transmission of electricity from power plants to homes, businesses, and other consumers. The utility also provides various services such as energy audits, energy efficiency programs, and renewable energy options. MVEC is committed to providing reliable and affordable electricity to its members while promoting energy conservation and environmental stewardship.
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The average electricity rate for Magic Valley Electric customers is 10.02 cents/kWh. Magic Valley Electric has several different electricity rates for residential customers, as shown in the table below.
| Rate Name | Rate Type | Cost Per kWh |
| Residential Rate | Fixed | 9¢ |